I Have assembled and worked on hundreds of sites within my time at the same time to be a photographer. I have also developed a healthy interest in SEO, so thought I’d share some nuggets of wisdom I Have picked up on the years to help propel your site up the search positions…
You have likely heard of seo for photographers, and you have learned that you just want it. In addition, you understand some businesses can supply it (at a big price, normally), and in addition, you realize they promise the earth.
“Top of Google? No problem! That’ll be eight hundred pounds per month please!”
Seriously, some individuals.
Before we begin, let us touch upon the basic principles of SEO. Search Engine Optimisation (according to the hallowed Wikipedia) is, “the procedure of changing the visibility of a website or a web page in an internet search engine’s “natural” or outstanding (“organic”) search results”.
Therefore, how can we change the visibility of a website? I’d simply like to create this disclaimer before I continue:
seo for photographers is not a quick fix. Also you can happily dedicate the remainder of your lifetime to analyzing the behavior of Google, and it is a continuous process which never ends, and how your site works within the framework of Google and algorithms. Which are complex, trust me my brain is throbbing just contemplating it.
Yet, that said, there really are a lot of things you can do in order to boost your site in the eyes of Google. They include getting your hands dirty, but place your gloves on and come with me…
Page names would be the pieces of text that appear in the very top of your browser. As an example, an optimised page name would be, “Page Name | Subtitle of Website | Name of Website”. As an example, “How to Cook a Aubergine | Northwest Barnsley Aubergine Growers | Barnsley Aubergine Organization” (ok, not totally serious, purchase hopefully you see what I am suggesting here). The page name must always include key words which can be related to the page itself (“Aubergine” being the key word I am targeting here).